Who Needs a Coach?
An LIS Market Segmentation
The Four Segments
Using Leading Indicator Systems’ (LIS) proprietary AgileBrain, a neuroscience-based emotional / motivational measurement technology, four consumer segments have been identified, each with its own stance toward personal growth and fulfillment, and its own unique sets of emotional needs.
• Segment definition and distinguishing characteristics
• Segment size and importance, respectively, to life and executive coaches
• Demographic profiles, including age, gender, marital status, ethnicity, and income
• Occupational profiles, including industry, work location, role in organization, job satisfaction and engagement, and intent to change employers
• Psychographic profiles, including stress levels, coping styles, emotional needs, values, interests, personality traits, political orientations, attitudes toward work and lives overall, and the benefits of coaching that resonate best with them.
Each segment represents a meaningful share (20 million or more) of the workforce, and each varies meaningfully in terms of openness to coaching, personality traits, and emotional needs.
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Coaching Segmentation Infographic
About LIS’ Workforce Listening Studies
LIS conducts an ongoing series of studies using population-representative samples of currently working full time employees. These surveys are nationally representative and use a statistical confidence level of 95 percent with margin of error ranging from 3 to 5 percent. These surveys focus on rational and emotional predictors of employee well-being, and what employers can do to better support their employees.
