Emotions Matter: 12 case studies

The evidence is in. Emotions matter far more than anyone imagined.

Subliminal motivation

Unconscious emotional processes drive our conscious social motivations.

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Hangry justice

Even the most monumental decisions are ruled by our emotions.

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Split-brain confabulations

We construct plausible-sounding stories to explain our behavior that have nothing to do with the real reasons.

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Telling stories

We have no trouble inventing stories to explain our behavior.

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How are you feeling?

We are generally unaware of why we feel as we do, and can be easily misled by our conscious interpretations.

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Even artificially-induced feelings determine our thoughts

Our conscious thoughts are entirely determined by how we are feeling.

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Is that warmth you're feeling?

We regularly confuse concepts, bodily sensations, and emotions.

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Can you make any decision without emotion?

It turns out that even trivial decisions are impossible without emotions.

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Emotion and hiring decisions

We are entirely unaware of the emotional reasons behind our decisions

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Can emotions be subconscious?

We can both detect emotional stimuli and respond to them emotionally, all without conscious awareness.

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Estimation under the influence

Even simple guesses are ruled by our emotions.

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The rational voter?

Even the most monumental decisions are ruled by our emotions.

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